Can Everytable's new franchise model cut racial inequality?
Everytable CEO Sam Polk discusses how his latest operations idea — the Social Equity Franchise —removes barriers to business ownership for Black and Latinx entrepreneurs.
Dorcia Whitebrake is Everytable's first Social Equity Franchisee.
Everytable was on the cusp of the subscription food model in 2016 when it launched using a commissary kitchen model to serve urban food deserts in Los Angeles. It was also one of the first brands to base its menu prices on the neighborhoods in which it serves.
"Our variable pricing model is based on the average income of a specific neighborhood," CEO CEO Sam Polk said in an interview with FastCasual. "Many communities we serve are food deserts with little or no access to nutritious food. By pricing our meals according to the neighborhood, our guests don't have to travel outside of their neighborhood to avoid cheap and unhealthy fast food."