Project Location: Ontario, Canada, and Texas
Empire Communities launched its Home Reimagined social media campaign to assist new buyers in finding homes that reflect their needs while inspiring the life they want to live.
To encourage engagement, the builder opted for an interactive and entertaining method: a quiz. Based on personality traits, values, and needs, the quiz matched customers with the features, designs, and layouts that best fit their lifestyles. Every quiz taker was also assigned a curated identity: Iron Chef, Future CEO, Comfort Lover, Family First, Holistic Homebody, or Humble Host.
The campaign included social media posts on Instagram and Twitter, as well as paid Facebook postings, for 12 weeks total, through Texas and Ontario, Canada, resulting in 30 million impressions, a couple thousand quiz takers, and 13,000 website visitors.