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Stalled Kitchener condo project may seek buyer by March

Kitchener developers owed more than $100 million but had less than $300 in the bank when they lost control of their unfinished, 15-storey condo

Stalled Kitchener condo project may seek buyer by March

Stalled Kitchener condo project may seek buyer by March

Leaky Kitchener condo tower stalls before completion

Tower is 80 per cent complete at 15 storeys, but lacks a watertight roof

Best of The Nationals 2021

Project Location: Ontario, Canada, and Texas Empire Communities launched its Home Reimagined social media campaign to assist new buyers in finding homes that reflect their needs while inspiring the life they want to live. To encourage engagement, the builder opted for an interactive and entertaining method: a quiz. Based on personality traits, values, and needs, the quiz matched customers with the features, designs, and layouts that best fit their lifestyles. Every quiz taker was also assigned a curated identity: Iron Chef, Future CEO, Comfort Lover, Family First, Holistic Homebody, or Humble Host.    The campaign included social media posts on Instagram and Twitter, as well as paid Facebook postings, for 12 weeks total, through Texas and Ontario, Canada, resulting in 30 million impressions, a couple thousand quiz takers, and 13,000 website visitors.