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Most savvy buyers of real estate know the popular mantra “Location, location, location.” However, fewer know that on the other side of the table savvy sellers have an equally important mantra: “Lighten, lighten, lighten.”
“We’ve long known that if you want to appeal to the greatest number of buyers, use light colors,” said Annie Elliott, project manager for New Again Houses, a fix-and-flip company based in Tennessee with franchises in 11 states. In that role, Elliott has managed nearly 300 house flipping projects.
“In 95% of the homes I tackle, darkness is a big problem,” Elliott said when we talked recently about the power of light. “Dark interiors feel depressing, and make spaces feel smaller,” she said.

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