Most savvy buyers of real estate know the popular mantra “Location, location, location.” However, fewer know that on the other side of the table savvy sellers have an equally important mantra: “Lighten, lighten, lighten.”
“We’ve long known that if you want to appeal to the greatest number of buyers, use light colors,” said Annie Elliott, project manager for New Again Houses, a fix-and-flip company based in Tennessee with franchises in 11 states. In that role, Elliott has managed nearly 300 house flipping projects.
“In 95% of the homes I tackle, darkness is a big problem,” Elliott said when we talked recently about the power of light. “Dark interiors feel depressing, and make spaces feel smaller,” she said.
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MARNI JAMESON: Lighting trends Part II: Take your fixtures from builder grade to custom
Updating a home’s light fixtures, and changing out those original builder packages, is one of the best and often overlooked ways to make a standard production house look more custom.
Marni Jameson
Homes are like so many aspects of life. If you choose to not see what you don’t want to see, it’s easier, and often, less expensive. Overlooking the peeling paint, the wood rot, the stained carpet, and the worn-out appliances is simply more convenient.
So it was with my light fixtures. Since moving into the Happier Yellow House three years ago, my husband and I have had a long to-do list: refinish the wood floors, paint all the walls, add built-ins, get window treatments, replace the roof, and re-landscape. As a result, I turned a blind eye to the dated light fixtures overhead, preferring to stay blissfully in the dark.