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The Advertising Standards Council of India (ASCI) has made it obligatory for all digital influencers to distinctly label promotional content they post and do proper due diligence about products or services they promote online ....
linkedin Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers opinion or behaviour for an immediate or commercial gain.
Keeping in mind the feedback received from known industry bodies, influencers, stakeholders, advertisers and brands, ASCI has rolled out the final guidelines and launched the ASCI.Social platform, to be in touch with and understand the influencer community better.
Kicking off the launch of the ASCI.Social platform, in collaboration with BigBang.Social, ASCI hosted a virtual press conference attended by Subhash Kamath, chief executive officer, BBH and Publicis Worldwide, India and chairman, ASCI; Manisha Kapoor, secretary-general, ASCI; Dhruv Chitgopekar, founding partner, Collective Artists Network and CEO, BigBang.Social, and actor and ....
ASCI guidelines will have a 'Dampening Effect' impact on un-paid brand collaborations adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Big news for influencers! ASCI makes labelling of paid content mandatory businesstoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstoday.in Daily Mail and Mail on Sunday newspapers.
ASCI launches ASCI.Social platform adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.