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LONDON, April 20, 2021 /PRNewswire/ -- Posterscope, the world's leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets' customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers.
With millions of people visiting brick-and-mortar supermarkets each day, grocery retailers are sitting on a valuable asset: their in-store visitors. Historically seen as a highly lucrative, but inaccessible audience by the media buying industry and the brands they represent, mainly due to limitations in audience verification, grocery retailers can now leverage their in-store visitors by becoming their own media owners with Advertima Smart Signage.