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Advertima and Posterscope Partner to Create a New Data- and Audience-Driven Advertising Channel at the Point of Sale

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LONDON, April 20, 2021 /PRNewswire/ Posterscope, the world s leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers.
With millions of people visiting brick-and-mortar supermarkets each day, grocery retailers are sitting on a valuable asset: their in-store visitors. Historically seen as a highly lucrative, but inaccessible audience by the media buying industry and the brands they represent, mainly due to limitations in audience verification, grocery retail ....

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Virgin Atlantic relies on SkyCell’s containers to ship pharmaceuticals. Posterscope and Advertima digitise advertising in brick-and-mortar shops. And dizmo partners with telecom giant stc from Saudi Arabia.
Virgin Atlantic’s Pharma service will use SkyCell’s temperature-controlled containers to ship valuable, life-saving pharmaceuticals around the world. This partnership will further enable Virgin Atlantic to deliver pharmaceuticals through its Pharma Secure service, which was introduced for all urgent, valuable, and vulnerable pharmaceutical and life sciences shipments last year. Meeting the rising needs for pharmaceutical and life science products, Virgin Atlantic together with SkyCell offers end-to-end compliance and assurance of vaccines and other vital medicines. Cargo has been an important part of Virgin Atlantic’s business ever since the airline was founded by entrepreneur Sir Richard Branson 34 years ago. ....

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Posterscope and Advertima partner to create a data- and audience-driven advertising channel

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Posterscope, a leading out-of-home and location-based marketing specialist, and Advertima, a market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns.
The partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers. ....

Iman Nahvi , Advertima Smart , Ecos Now , Posterscope United , சுற்றுச்சூழல் இப்போது ,