People care about what their avatars are wearing. When the virtual world Decentraland said in June 2021 that users could make and sell their own clothing for avatars to wear on the site, Hiroto Kai stayed up all night designing Japanese-inspired garments. Selling kimonos for around US$140 (S$191) each, he said he made US$15,000 to US$20,000 in just three weeks....