Two years ago, non-fungible tokens were sizzling hot, as art aficionados and speculators pushed blockchain-based images to $27 billion in value. Now that the market has crashed, a much less ambitious version of NFTs are finding a welcome home in the marketing departments of corporate America.
Digitisation is transforming the sneaker industry, offering a host of new possibilities exemplified by Nike’s RTFKT Web3 studio, Zellerfeld’s 3D-printed shoes and design platform Sol3Mates.
A view of RTFKT billboards in Times Square during the 4th annual NFT.NYC conference on June 20, 2022 in New York City. RTFKT, the design studio best known for…