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Pixel and Thread Exhibition: Fashion and Brand in the World of NFTs

Crypto fashion: would you buy clothes that don t exist?

In virtual worlds like Decentraland, clothing for avatars – known as "wearables" – can be bought and sold on the blockchain in the form of a crypto asset called a non-fungible token (NFT).

A status symbol : Why people are paying real money for virtual clothes

People care about what their avatars are wearing. When the virtual world Decentraland said in June 2021 that users could make and sell their own clothing for avatars to wear on the site, Hiroto Kai stayed up all night designing Japanese-inspired garments. Selling kimonos for around US$140 (S$191) each, he said he made US$15,000 to US$20,000 in just three weeks..

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