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f real Introduces Mobile Game Rebooting its #FrealAF Campaign On-the-go, blend-it-yourself frozen beverage brand introduces f real Shake Run, a mobile runner game, offering Gen-Z consumers a new Alternate F reality to explore News provided by Share this article EMERYVILLE, Calif., April 20, 2021 /PRNewswire/ f real, the purveyor of on-the-go, blend-it-yourself (BIY) frozen beverages, today unveiled f real Shake Run - a custom branded mobile runner game - and kicked off a reboot of its Choose Your Alternate F reality (#FrealAF) campaign consisting of TikTok creator activations, a Twitch streaming event, and creative, which will be leveraged across online, mobile and social platforms and featured in C-stores nationwide. The campaign will transport f real s Gen-Z consumers further into their Alternate F reality than ever before. ....