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f real Introduces Mobile Game Rebooting its #FrealAF Campaign
On-the-go, blend-it-yourself frozen beverage brand introduces f real Shake Run, a mobile runner game, offering Gen-Z consumers a new Alternate F reality to explore
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EMERYVILLE, Calif., April 20, 2021 /PRNewswire/
f real, the purveyor of on-the-go, blend-it-yourself (BIY) frozen beverages, today unveiled f real Shake Run - a custom branded mobile runner game - and kicked off a reboot of its Choose Your Alternate F reality (#FrealAF) campaign consisting of TikTok creator activations, a Twitch streaming event, and creative, which will be leveraged across online, mobile and social platforms and featured in C-stores nationwide. The campaign will transport f real s Gen-Z consumers further into their Alternate F reality than ever before. ....

Nicole Robichaud , Hayden Perry , Rich Products Corporation , Senior Director , Alternatef Reality , Alternatef Realities , நிக்கோல் ரொபிசிௌட் , ஹைடன் பெர்ரி , பணக்கார ப்ராடக்ட்ஸ் நிறுவனம் , மூத்தவர் இயக்குனர் ,