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BCD M&E takes new Collective approach to focusing on brand experiences Global agency BCD Meetings & Events (BCD M&E)has launched The Collective, a new service model with a strong focus on the importance of the experience. “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production,” said Christine Erickson, SVP, The Collective NORAM & Industry Relations. “The Collective is the culmination of organic growth and acquisition which expanded our specialty capabilities to create an ‘agency within an agency’ for organisations wanting one specialised solution across the total experience.” ....
5 May 2021 - Submitted by Louisa Daley Submitted by Louisa Daley on 5 May 2021 BCD Meetings & Events (BCD M&E), an in-house agency for corporate meetings and events, has announced the launch of The Collective. Beginning in the US and UK markets, BCD M&E has continued to build on its event design foundation, aiming to redefine the brand experience. The Collective aims to offer brand experiences that go beyond the traditional event. Christine Erickson, SVP, The Collective NORAM & Industry Relations, said: “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs. ....