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Ferrara and Utz partner on sweet and salty snack multipacks


Dive Brief:
Ferrara and Utz have partnered on a new line of sweet and salty snack variety packs. Launching in January 2022, the variety packs will include a mix of three to four snacks from both manufacturers, including Ferrara s Keebler, Rainbow Minis and Mother s Circus Animal cookies, and Utz s Mini Cheese Balls, Mini Specials pretzels and White Cheddar Cheese popcorn.
The variety packs will be sold in 12- to 40-count boxes with suggested retail prices ranging from $4.74 to $10.52, and will be sold at Utz s web site and retail stores nationwide.  
The companies are joining forces in response to what they describe as growing demand for variety packs among consumers. Over 60% of consumers prefer sweet and salty combinations yet only 16% of variety packs combine the two flavors, according to consumer research from IRI cited in a press release. ....

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Low Calorie Cookies Market to Witness Huge Growth by 2026 | Murray, ChocZero, Alter Eco


Low Calorie Cookies Market to Witness Huge Growth by 2026 | Murray, ChocZero, Alter Eco
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