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Dive Brief:
Ferrara and Utz have partnered on a new line of sweet and salty snack variety packs. Launching in January 2022, the variety packs will include a mix of three to four snacks from both manufacturers, including Ferrara s Keebler, Rainbow Minis and Mother s Circus Animal cookies, and Utz s Mini Cheese Balls, Mini Specials pretzels and White Cheddar Cheese popcorn.
The variety packs will be sold in 12- to 40-count boxes with suggested retail prices ranging from $4.74 to $10.52, and will be sold at Utz s web site and retail stores nationwide.
The companies are joining forces in response to what they describe as growing demand for variety packs among consumers. Over 60% of consumers prefer sweet and salty combinations yet only 16% of variety packs combine the two flavors, according to consumer research from IRI cited in a press release.
Mother s Cookies Launches Fun(d) Mom to Give Away $20,000 to Moms on Mother s Day
No one knows what mom wants better than mom herself
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CHICAGO, April 29, 2021 /PRNewswire/ When it comes to Mother s Day, you can count on two things to be true: some of us wait until the last minute to get the perfect gift for mom, and no one knows what mom wants better than mom herself.
Mother s Cookies, makers of the original frosted Circus Animal Cookies, is tapping into these truths to celebrate their namesake, by helping families give moms an opportunity to treat themselves however they want on their special day. Through Mother s Cookies Fun(d) Mom, Mother s will give away $20,000 to deserving mamas.