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Roy Morgan Research
Full strength beer is preferred by Australia’s beer drinkers
Country:
Australia
Source: Roy Morgan Single Source Australia, January – December 2020, n= 39,953. Base: Australians aged 18+.
New data from Roy Morgan’s Alcohol Consumption Report shows full strength beer is the preferred ‘amber fluid’ for Australians who drink beer.
Over a third of all Australians aged 18+, 6,277,000 (34.6%), drink beer in an average four weeks including at least one of the three varieties of full strength, mid strength and low alcohol beer – second only to wine as the alcoholic drink of choice for Australians (covered in detail here: Number of Australians drinking alcohol in 2020 increases). ....

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