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Interactive Avenues bags the digital mandate of Havmor Ice Creams

Interactive Avenues bags the digital mandate of Havmor Ice Creams
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Bengaluru based FMCG brand Lo! Foods expands into international markets with a range of new products

Bengaluru based FMCG brand Lo! Foods expands into international markets with a range of new products
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Startup news and updates: daily roundup (April 16, 2021)

Startup news and updates: daily roundup (April 16, 2021) YourStory presents this daily roundup of the latest startup news and updates from the Indian startup ecosystem and beyond. Here s the roundup for Friday, April 16, 2021. 0 claps Google on Thursday pledged funds for 250,000 COVID-19 vaccinations and technical assistance towards vaccine delivery in low- and middle-income countries amidst a surge in infections across the world. The internet search giant also announced that it is helping to fund pop-up vaccine sites in the US and committing an additional $250 million in Ad Grants to connect people to accurate vaccine information. Bengaluru-based FMCG startup Lo! Foods on Friday announced that it has raised $1 million in pre-series A round led by the Chona Family Office, erstwhile promoters of Havmor Ice Cream. Other investors including Ecosystem Ventures, Raveen Sastry (Co-founder, Multiply Ventures), KRS Jamwal, Pratyush Prasanna (Gojek) also participated in this round.

Lo! Foods raises $1mn in pre-series A funding led by Chona Family Office

Bengaluru-based Lo! Foods on Friday said it has raised USD 1 million (about Rs 7.4 crore) in funding, led by the Chona Family Office, the erstwhile promoters of Havmor Ice Cream. The pre-series A round also saw participation from Ecosystem Ventures, Raveen Sastry (Co-Founder, Multiply Ventures), KRS Jamwal, Pratyush Prasanna (Gojek) among others, a statement said. The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing, it added. Started in 2019 by Sudarshan Gangrade, Lo! Foods offers low-carb and Keto-friendly packaged products. It also has also ramped up to 20 cloud kitchens across Bengaluru, Delhi, Gurugram and Hyderabad that offer fresh low-carb food on demand through food delivery apps.

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