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The future of monetisation of audio streaming


The future of monetisation of audio streaming
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The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming.
On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, ‘Business models: will advertising continue to be the main revenue driver in the future?’. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs!.
The panel covered topics like the factors driving the audio boom, the future of radio, and the rise of podcasts and local language content. Khandekar began the discussion on the last day (July 30) by introducing the topic – methods of monetising streaming audio. ....

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Stalled Shoots: OTTs may acquire content to strengthen pipeline of new releases


Stalled Shoots: OTTs may acquire content to strengthen pipeline of new releases
Asmita Dey
© Provided by The Financial Express
Netflix, Amazon Prime Video, Eros Now, SonyLiv, Voot did not respond to FE’s queries.
Given the cancellation of shoots and uncertainty about new schedules will disrupt the release calendar of original content by over-the-top players they could look to acquire content from other production houses. New releases are crucial for OTT players-both to retain subscribers and acquire new ones.
Most content companies FE spoke to said they may not be able to meet their quarterly targets and that some scheduled launches would be delayed. However, content planned to be released before June will stay on schedule since production has been completed. ....

Sanjeev Lamba , Rohit Jain , Ajit Thakur , Amazon Prime Video , Eros Now , Financial Express Netflix , Hungama Digital , Divya Dixit , Lionsgate Play , Lionsgate South Asia , Emerging Markets Asia , Girlfriend Experience , Cleaning Lady , சஞ்சீவ் லாம்பா , ரோஹித் ஜெயின் , அஜித் தாகூர் , அமேசான் ப்ரைம் காணொளி , ஈரோஸ் இப்போது , ஹங்காமா டிஜிட்டல் , திவ்யா தீட்சித் , லயன்ஸ்கேட் விளையாடு , லயன்ஸ்கேட் தெற்கு ஆசியா , வளர்ந்து வருகிறது சந்தைகள் ஆசியா , காதலி அனுபவம் , சுத்தம் பெண் ,