The future of monetisation of audio streaming
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The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming.
On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, âBusiness models: will advertising continue to be the main revenue driver in the future?â. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs!.
The panel covered topics like the factors driving the audio boom, the future of radio, and the rise of podcasts and local language content. Khandekar began the discussion on the last day (July 30) by introducing the topic â methods of monetising streaming audio.
Can the future of radio go digital?
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With an increased interest in audio streaming formats during lockdown, can radio go digital? Our panel discusses.
For some readers, radio might invoke a sense of nostalgia. A reminder of the time when people would eagerly wait for their favourite RJ to speak to them and when theyâd break into a smile when their favourite song was played.
This was the story in the previous decade, but with the advent of audio streaming has changed that in 2020. 2020 was also the year the COVID pandemic hit us â resulting in lockdown in different parts of the country.
Sounds of tomorrow â thoughts on the future of the world of audio streaming and content
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Day 1 of Audionxt Week talked about âThe Sounds of Tomorrowâ, and the panel began a journey of a deep dive into the world of audio.
Podcasts, audiobooks, radio, music. the audio streaming industry in India is among the hottest markets out there today. At present, it has a small base of consumers, but the pace at which it is growing is noteworthy. In the recent past, there has been a surge of interest in both the creation and consumption of audio content, across genres.
Get ready for Audionxt Week, an afaqs! conference about the growing audio market
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Audionxt Week â The Sounds of Tomorrow will be held every day between July 26-30, at 4:45 pm
The audio streaming industry in India is among the hottest markets out there today. Through Audionxt Week, an afaqs! e-conference, we will deep dive into the world of audio streaming.
Through in-depth discussions with some of the most important names in this space, we will try and understand the factors driving this audio boom, the popularity of podcasts, the future of radio, the role of local language content, and, of course, monetisation models.