NRMA Insurance heroes its workers in latest campaign via The Monkeys
July 12, 2021 10:43
IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive.
The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years.
The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires.
Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”
July 12 2021, 10:09 am | BY Ricki Green | 19 Comments
While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance and The Monkeys, part of Accenture Interactive, shows Australians that help is there when they need it.
‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.
Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.
The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.
April 28 2021, 9:55 am | BY Ricki Green | 17 Comments
NRMA Insurance has launched “Climate Warriors”, a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters, in a new initiative developed by Thinkerbell.
Set in a custom-built landscape inspired by Australian coastal towns, “Climate Warriors” is a free interactive game available on Minecraft Education Edition and Minecraft Marketplace that aims to educate children, aged between seven and 12, on how being prepared can further protect wildlife, homes and livelihoods against natural disasters such as bushfires.
March 10 2021, 11:44 am | BY Ricki Green | 46 Comments
NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires.
As part of the idea, Stone has created a moving bush poem, “Next To Me”. The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifeline Australia continuing to receive more than 400 calls a day to its dedicated Bushfire Recovery Helpline.