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Mediaplanet and America's No. 1 Small Business Expert Melinda Emerson Team Up to Help Main Street USA Come Roaring Back prweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweb.com Daily Mail and Mail on Sunday newspapers.
Tunji Adegbite The focus of business branding has moved from only centering on the business entity itself, to also include promoting a personal connection by humanising the brand. Global companies like Netflix have reflected this in their brand communications by speaking in a human voice, engaging with users in a simple ‘bants-like’ tone. Social identity is one of the ways emerging brands are positioning their business in the marketplace. Building a social brand identity is the process of creating a specific image of yourself in the mind of your ideal client or target audience so they can get to know, like and trust your company before they buy from or interact directly with the company. People respond to other people and the importance of developing relationships with customers can be overstated. ....
15 CRM Tools To Help Businesses Build Positive Customer Relationships forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Entrepreneurs should think through these factors first before choosing insurance. For many entrepreneurs, buying insurance for their business may feel more like gambling. For the price of a monthly premium, they can help protect their business from liability in the case of a lawsuit or cover the cost of property damage in the event of a natural disaster. Unless those events happen, though, it can seem like wasted money. As the head of your business, it s your job to make tough decisions about where, when and how to spend your company s limited resources every day. Although it s easy to push insurance farther down on your list of priorities, out of sight does not necessarily mean out of mind when it comes to protecting your business. ....