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Hey there, everyone, im j. J. Ramberg and welcome to your business. The scramble for customers whom day shopping dollars is under way and independent businesses are doing everything they can to draw customers away from the mall, and over to main street. As weve been reporting, the Small Business saturday campaign, which is now five years old, has helped spawn yearlong shop local promotions in towns and cities across the country. In arizona, a statewide initiative called local first arizona has offered a fascinating challenge to consumers. Shift 10 of their shopping dollars to their communitys Small Businesses. The important thing about the 10 shift is that were conveying to people that small incremental shifts in their behavior can make a big difference. The message is simple. When you spend local, your money stays local. Whether youre shopping for food, grabbing a quick item ....