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Dive Brief:
Grove Collaborative has hired an Amazon veteran to lead its marketing initiatives, adding more experience to its leadership team. The sustainable DTC company named Jennie Perry its chief marketing officer on Wednesday.
Perry will be responsible for the company s marketing and brand strategy, as well as growth marketing, creative, communications and consumer insights, according to a press release. She will report directly to co-founder and CEO Stuart Landesberg.
Before joining Grove, Perry spent about nine years at Amazon, most recently as the chief marketing officer of Prime and Amazon North America, where she oversaw global marketing for Prime Day and Prime, as well as communications and media in the U.S., per the release.
Founder: Larry Liu
Grocery delivery service Weee! raised $315 million in a Series D funding round that closed in March and attracted investments from Blackstone and Tiger Global. It differentiates itself from Instacart, Thrive Market, and other online grocery players by focusing on Asian and Hispanic foods.
The market for what Weee! calls ethnic groceries will be worth more than $464 million by 2030, according to the company. Founder Larry Liu said he believes that communities of color in the US have been overlooked in the online and retail space.
7. Apeel Sciences Apeel Sciences
Founder: James Rogers
Apeel Sciences doesn t grow or make food itself, but the edible coatings it makes are supposed to increase the shelf life of produce. Its advocates say the technology could keep produce from spoiling as quickly, thus reducing food waste.
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