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Every day, billions of dollars change hands, and countless decisions are made, on the basis of our likes and dislikes, our friends and families, our relationships and conversations. Our wishes and fears, our hopes and dreams, Cook said. These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded and sold. Although Cook didn t call out Facebook by name, it was clear Mark Zuckerberg s company was one of the targets. Facebook built an empire by hoovering up the data of its users to inform its targeted ad system. Its revenue topped $20 billion last quarter, and nearly 99% of it comes from advertising. ....
TechShout - Defending its personalized advertising approach, Facebook has said that it disagrees with Apple’s belief that personalization and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first. According to Steve Satterfield, Privacy and Public Policy Director at Facebook, personalized advertising helps people discover new products and brands, and it enables businesses of all sizes, not just the ones with the biggest budgets, to reach people who are likely to be interested in what they offer. ....