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Starbucks Japan 25th Anniversary Merch Collection


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In the past two-and-a-half decades, Starbucks Japan has grown from a single store in Ginza to 1,600 outposts across the nation, serving over five million customers a week, according to the coffee giant. Now, Starbucks is launching a three-pronged celebration as part of the its 25th anniversary in Japan, centered around “the power of coffee and connection.”
The first phase includes a limited edition merch collection rife with timely branding and crowdsourced smile-centric marketing campaign, coinciding with a video dubbed “#2525 (“ニコニコ,” both “25” and Japanese slang for “smile”) Replay” that explores the company’s Japanese legacy.
Next, the company will roll out other measures that promise to foster community across all of Japan’s 47 prefectures, perhaps hinting at campaigns that align with local chains. Starbucks Japan’s final 25th anniversary endeavor will include a push to demonstrate the eco-conscious actions th ....

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Starbucks Community Resilience Fund Pledges $100 Million for Black Community - Los Angeles Sentinel


Starbucks Community Resilience Fund Pledges $100 Million for Black Community
By Bertram Keller Contributing Writer
Published February 4, 2021
Starbucks Community Resilience Fund Exclusively Pledges $100 Million to Advance Small Business Growth and Community Development Projects in Black Community.
The Seattle-based company, Starbucks, has created the Starbucks Community Resilience Fund as of January 12, 2021, the franchise has committed to invest $100 million over the next four years to support small businesses and community development projects in areas mostly populated by Black, Indigenous and People of Color (BIPOC).
Starbucks’ financial initiative intends to focus on 12 U.S. metropolitan areas, such as, Atlanta, Detroit, Houston, Los Angeles, Miami, Minneapolis, New Orleans, New York City, Philadelphia, San Francisco Bay Area, Seattle and Washington D.C. ....

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