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Country Bank, headquartered in Ware, is pairing up with the Worcester Regional Chamber of Commerce to provide scholarship opportunities for small businesses to receive a one-year paid membership to the chamber, the two groups announced on Monday. The scholarship program is intended to help those small businesses for whom paying yearly dues has become a hardship, or a prohibitive cost for entry, particularly because of the coronavirus pandemic. For selected businesses, the scholarship will cover membership, as well as the opportunity to promote their company on the the chamber’s radio program with Hank Stoltz on WCRN. Selected businesses will be spotlighted on social media by both the chamber and Country Banks, according to a press release. ....
Financial Marketing Awards The New England Financial Marketing Association (NEFMA) is pleased to announce its virtual Awards Gala scheduled for March 11, 2021. Financial institutions in the six New England states and the agencies that represent them are invited to submit their best campaign work. The 2021 awards reflect the challenges of marketing in a pandemic with a new award category: Pandemic Pivot, which addresses how financial institutions addressed the events of 2020. NEFMA president Elizabeth Hummel said, “Most of us would rather put 2020 in the rearview mirror but that would be a big mistake because financial marketers did some great work in 2020 communicating with their customers and employees. That work deserves recognition.” ....