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76% of Consumers Look at Online Presence Before Physically Visiting a Business


76% of Consumers Look at Online Presence Before Physically Visiting a Business
Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations.
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WASHINGTON, April 20, 2021 /PRNewswire/  Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a company s online presence before visiting in-person, according to a
It is increasingly important that businesses optimize their online presence to include easily accessible, valuable information to help reach potential customers. ....

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39% of People Attended More Webinars or Webcasts in 2020 Than in Years Before


39% of People Attended More Webinars or Webcasts in 2020 Than in Years Before
Companies that closed their door for in-person business found new opportunities in digital events. According to The Manifest, webinars and webcasts increased in popularity in 2020, helping businesses remain connected with their customers amid the COVD-19 pandemic.
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WASHINGTON, March 8, 2021 /PRNewswire/  About one in four people (39%) attended more webinars or webcasts in 2020 than in 2019, according to a
In the business world, webinars consist of online events that mirror in-person seminars, presentations, workshops, or classes. Webinars allow for two way communication between presenters and attendees in real time. ....

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38% of Small Businesses Increased Ad Spend in 2020, Despite Effects of COVID-19 Pandemic


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WASHINGTON, Feb. 22, 2021 /PRNewswire/  Since the start of the COVID-19 pandemic, the
time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers.
In fact, 38% of small businesses increased their ad spend in 2020, according to a new
Only 22% of small businesses reported a decrease in their 2020 ad spend.
According to new data from The Manifest, 38% of small businesses increased their ad spend in 2020, despite effects of COVID-19. (PRNewsfoto/The Manifest)
45% of small businesses plan to do more social media advertising in 2021, according to The Manifest. (PRNewsfoto/The Manifest) ....

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28% of Small Businesses Don't Have a Website, According to New Survey Data


28% of Small Businesses Don t Have a Website, According to New Survey Data
With face-to-face business transactions curtailed by the COVID-19 pandemic, small businesses need an online presence now more than ever. While more than one in four small businesses (28%) don t have a website, 44% plan to create one in 2021.
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WASHINGTON, Feb. 11, 2021 /PRNewswire/  Even before the COVID-19 pandemic, many considered websites essential for modern businesses. Still, just over a quarter of small businesses (28%) have no website, according to a
Top Design Firms finds that 46% of small businesses use in-house teams to manage their company website. ....

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