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Sigma Healthcare hunts for acquisitions, reinstates dividend

Sigma Healthcare hunts for acquisitions, reinstates dividend
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Dairy Australia names Haystac PR agency of record

Dairy Australia appoints Haystac to its PR account March 5, 2021 8:02 Haystac has been appointed to the PR account for Dairy Australia, following a competitive pitch. Dairy Australia, the national services body for the dairy industry, supports the profitability and sustainability of dairy farming and its role in producing quality food products while committing to the care of animals and the environment. Haystac has been tasked with increasing awareness among consumers and key opinion leaders about the benefits of dairy for health and nutrition. “Dairy Australia is an incredible organisation. We are excited to partner with the Dairy Australia team to promote the local dairy industry and the communities they support to media, stakeholders and the communities it supports,” said Haystac managing director, Simone Pipkorn.

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Sigma Healthcare expands Haystac account to PR agency of record

Sigma Healthcare expands Haystac account to PR agency of record January 29, 2021 9:41 Pharmacy network Sigma Healthcare has appointed Haystac as its PR agency of record. Haystac will be responsible for the business’ full retail portfolio, expanding its previous remit working on the Amcal and Guardian brands to include Chemist King, Discount Drug Store Pharmasave and WholeLife. Sigma Healthcare has expanded its relationship with Haystac Haystac managing director, Simone Pipkorn, said: “We couldn’t be happier to become the agency of record for Sigma and build on the great work we’ve already been doing with the business over the past six years.

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Sigma Healthcare appoints Haystac as PR agency

January 28 2021, 1:47 pm | BY Ricki Green | 1 Comment Australian pharmacy network Sigma Healthcare has named longstanding agency partner, Haystac, as agency of record for its full retail portfolio. The consolidation will see Haystac awarded the PR retainer for all six of the business’ retail brands. Having worked with Sigma for the past six years on its Amcal and Guardian brands, Haystac has been selected to manage the additional trade and consumer PR remit for Discount Drug Store, Chemist King, Pharmasave and WholeLife. Haystac will also continue to provide PR support for Sigma Enterprise. The full-service remit will cover both B2B and B2C media relations, social media management, content creation, influencer engagement and event support.

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