40 Australian entries make the cut at shortlist stage of The One Show 2021 led by CHE Proximity campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
May 25 2021, 9:09 am | BY Ricki Green | 8 Comments
The One Club for Creativity has announced 54 entries from Australia and New Zealand have been selected as finalists by its global juries of top creative leaders for The One Show 2021. Australia has scored 46 finalists, whilst New Zealand has 14.
From the One Show’s initial shortlist of 120 finalists, announced in April, the final shortlist sees 46 Australian finalists, that will go on to win a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021.
CHE Proximity leads the way in Australia with 10 finalists in The One Show 2021. The agency has five with Heckler Sydney for Samsung “Microcodes”, and three with DIVISION for “Give a Flybuys” on behalf of Flybuys. CHE Proximity also has one with Mindshare, Thinkerbell and Revolver for IAG/NRMA Insurance “Sloways”, and another with Guilty and TAC for “The Booster Tag” on behalf of
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
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Agency launches debut campaign with Behind You for What’s Ahead
Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.
The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.