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MYOB launches new brand platform in first work with Howatson+Company

MYOB launches new brand platform in first work with Howatson+Company
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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BBDO & Heckler Singapore team up to create a global campaign for Lalamove

BBDO & Heckler Singapore team up to create a global campaign for Lalamove
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Kathmandu launches new purpose and 'We're out there' brand platform via Special Group – Campaign Brief


May 6 2021, 9:21 am | BY Ricki Green | 64 Comments
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
 
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside. ....

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