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Catching up with the SMA judges - Part One


Our judges have carved out their own niche in the channel and have many years of solid sales and marketing expertise between them.
When entering these awards, people often ask what the judges are looking for or wonder about the people behind the judging decisions. Well wonder no more.
This year, in part one of a two-part article, we asked a selection of judges what they are most looking forward to about the entries, and also why they think it is such an important set of awards to be involved in.
Sara Driscoll, former CRN editor and freelance content writer, marketer and journalist, said: I genuinely look forward to judging these awards. Yes, it is time consuming, and yes, there is a lot to get through, but the reward for me is seeing all the new and inspiring ways the channel is adapting. ....

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Have you picked your SMA categories yet?


This year we have tweaked our ‘Best Customer/partner event categories to allow for all the sudden online and virtual events that launched as a result of the pandemic. There is no doubt the industry, normally so sociable and hands-on, was knocked for six when events could no longer be held, and it had to scramble fast to ensure some sort of social event could still go ahead.  As a result, a host of innovative virtual and online events sprang up, and these deserve to be considered for an award.
We have also raised our hats to all the amazing work done by individuals and teams during the pandemic with our new ‘Over and Above Award, which aims to recognise those people that went beyond the call of duty to either keep a business going, service customers, or help their local community in the name of their company. ....

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SMA 2021 - Full list of categories


Cybercrime has become a huge part of our economy and it is a topic that is getting more and more attention in the news media. The cybercriminal stories making headlines involve big companies such as British Airways and Marriott etc. However, smaller companies are just as susceptible to cyber- attacks. Often these attacks are much more damaging to smaller businesses, sometimes forcing them to shut down completely. One report from Verizon claims that 43% of email attacks target SMBs.Download
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