Our judges have carved out their own niche in the channel and have many years of solid sales and marketing expertise between them.
When entering these awards, people often ask what the judges are looking for or wonder about the people behind the judging decisions. Well wonder no more.
This year, in part one of a two-part article, we asked a selection of judges what they are most looking forward to about the entries, and also why they think it is such an important set of awards to be involved in.
Sara Driscoll, former CRN editor and freelance content writer, marketer and journalist, said: I genuinely look forward to judging these awards. Yes, it is time consuming, and yes, there is a lot to get through, but the reward for me is seeing all the new and inspiring ways the channel is adapting.
Time spent on SEO will be richly rewarded online Sunetra Chakravarti Monday, October 9, 2017
There are more than 6 billion word searches on the internet everyday. More than 4 billion of those are on Google. More than 94% of those searches lead to an ‘organic’ link click, with just over 5% opting for the advert.
Experts say that if you are a pure-play digital company, then at least 40% of your initial cost of setup should go towards your search engine optimisation (SEO).
But what is this mythical beast that everyone speaks of so reverentially?
SEO is how you make sure your website is easy for Google’s robotic spiders to read. Although it isn’t really an exact science, the consensus on what can help you get to the top is fairly simple.