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BWS sends King Arthur out on quest for drinks in latest campaign

BWS sends King Arthur out on quest for drinks in latest campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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BWS brings convenience to Aussies in new campaign via M&C Saatchi Sydney and Carat


June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
 
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS. ....

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Influential Women in Business Q&A: Navigating work and personal life


Influential Women in Business Q&A: Navigating work and personal life
(Photo illustration by Hoa Vu)
The best advice the nine 2021 Influential Women in Business honorees can offer is to focus on your work, and serve as if no one is watching. 
The 2021 Influential Women in Business Luncheon featured a Q&A session in which the honorees talked about issues ranging from the advice they would give their younger selves to the unrealistic expectations women place on themselves.
This year’s honorees are State Rep. Paula Davis, Yolanda Dixon, secretary of the Louisiana Senate; Vanessa Graham, VGraham LLC owner; Susanne Hall, west region vice president for Coca-Cola Bottling UNITED; Stephanie Manson, chief operating officer for Our Lady of the Lake Regional Medical Center; Yvette Marsh, executive director of talent management for the LSU Foundation; Kenya Messer, president and CEO of Louisiana Association of Independent Colleges and Universities; Dianna Payton, CEO of YWCA ....

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Tourism Australia urges travellers to take an epic holiday in new campaign via M&C Saatchi


May 6 2021, 10:40 am | BY Ricki Green | 34 Comments
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
 
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....

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Tourism Australia's New Campaign Urges Travellers to 'Go Big' and Take an Epic Holiday


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The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....

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