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Account Madness - Lisa Hosking, UM

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Lisa Hosking , Client Partner , Behavioural Economics ,

Tourism Australia urges travellers to take an epic holiday in new campaign via M&C Saatchi


May 6 2021, 10:40 am | BY Ricki Green | 34 Comments
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
 
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....

Ian Hartigan , Raelene Loong , Nick Duron , Max Cahill , Bryan Donnelly , Sam Rowlands , Rahma El Sayed , Vanessa Graham , Jeff Bradshaw , Jemma Marriott , Lisa Hosking , Richard Hughes , Thomas Fogarty , Zoe Foster Blake , Henry Welch , Sam Chiplin , Rosita Rawnsley Mason , Ellee Donald , Melissa Jones , Stephen Smithstone , Nicole Yeoman , Dan Tehan , Kellie Reid , Bridget Jung , Emma Hill , Vanessa Boueyres ,

Tourism Australia's New Campaign Urges Travellers to 'Go Big' and Take an Epic Holiday


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The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....

Ian Hartigan , Raelene Loong , Nick Duron , Abrianna Taylor , Max Cahill , Bryan Donnelly , Sam Rowlands , Rahma El Sayed , Vanessa Graham , Jeff Bradshaw , Jemma Marriott , Lisa Hosking , Richard Hughes , Thomas Fogarty , Zoe Foster Blake , Henry Welch , Sam Chiplin , Rosita Rawnsley Mason , Cliff Sandler , Ellee Donald , Melissa Jones , Stephen Smithstone , Kellie Reid , Nicole Yeoman , Dan Tehan , Bridget Jung ,