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About Webinar Indiantelevision.com initiative is to understand the marketers/advertisers & broadcasters viewpoint on the Power of the Television advertising medium & how brands/advertisers are using this medium to reach out effectively to their target audience. Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households ....
Brands will not pull out but be very cautious about media spend. 06 May, 2021 - 08:30 AM IST | By indiantelevision.com Team KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the industry, there has been a sudden reversal since then – IPL 2021 has been halted midway, partial lockdown has been imposed in several states, and the augury of a third wave of the Covid2019 pandemic have raised the question whether the year will pan out as initially forecast. It is for certain that this quarter will be under stress, experts said in a virtual roundtable organised by Indiantelevision.com. ....
Wonder Women 100: Mindset needs to change first for more inclusion, diversity indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
The virtual event will begin at 4 pm with a panel discussion. 08 Mar, 2021 - 08:17 AM IST | By indiantelevision.com Team NEW DELHI: Women have made tremendous strides over the years to achieve equal representation in the workplace. Many have broken the glass ceiling and risen to the top despite all odds. This International Women’s Day, Indiantelevision.com will recognise 100 such talented and outstanding women executives and professionals from the world of advertising, media and marketing with its major initiative- ‘Wonder Women 100’. The powerful list which honors 100 top women achievers from the industry has been put together with the help of an esteemed advisory board comprising of senior professionals from the industry including Applause Entertainment CEO Sameer Nair, House of Cheer founder Raj Nayak, RED FM director Nisha Narayanan, Lodestar UM CEO Nandini Dias, Discovery Communications MD-South Asia Megha Tata, Social Access founder ....
Amid the pandemic, regional channels had 3X ad volumes compared to national channels. 28 Jan, 2021 - 08:43 AM IST | By Shikha Singh MUMBAI: The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe. This pluralism has presented a huge opportunity for media and entertainment platforms that have been offering content in regional languages. While OTTs have just begun to realise the potential of regional content, linear networks have leveraged it for a long time. Nearly every broadcast network in the general entertainment category has forayed into regional markets to tap their potential. A large number of them have been successful in their endeavours. This includes the likes of Star, Zee, Viacom, Sony, Enterr10, IN10 ....