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An Emmy-winning writer on how to use metaphors correctly to improve your business and sales presentations
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Ginger Zumaeta. Ginger Zumaeta
Ginger Zumaeta is an Emmy Award-winning writer and producer who helps corporate teams tell more compelling business stories.
An underused storytelling and sales tactic is the metaphor, Zumaeta says, which anyone can incorporate into a business presentation.
Metaphors help create emotional connections, are engaging and memorable, and encourage listeners to make faster decisions.
Great presenters understand the power of metaphors to persuade their audience to take action and make decisions. They also help listeners understand complex subject matter with ease. Yet many people forget to use metaphors in their day-to-day presentations and slide decks. ....

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