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An Emmy-winning writer on how to use metaphors correctly to improve your business and sales presentations

An Emmy-winning writer on how to use metaphors correctly to improve your business and sales presentations
[email protected] (Ginger Zumaeta)
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Ginger Zumaeta. Ginger Zumaeta
Ginger Zumaeta is an Emmy Award-winning writer and producer who helps corporate teams tell more compelling business stories.
An underused storytelling and sales tactic is the metaphor, Zumaeta says, which anyone can incorporate into a business presentation.
Metaphors help create emotional connections, are engaging and memorable, and encourage listeners to make faster decisions.
Great presenters understand the power of metaphors to persuade their audience to take action and make decisions. They also help listeners understand complex subject matter with ease. Yet many people forget to use metaphors in their day-to-day presentations and slide decks. ....

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10 Small Changes To Stay On Track With Your Career Goals

10 Small Changes To Stay On Track With Your Career Goals
GOBankingRates
1/21/2021
Cynthia Measom
© jakkapant turasen / Getty Images/iStockphoto
Business man review his resume application on desk, laptop computer, job seeker.
You don’t have to move mountains to achieve your career goals. Instead, if you commit to small, consistent changes, you can reach the finish line faster than you might think. World-renowned motivational speaker and trainer Jack Canfield says it doesn’t matter how small the actions are, all that matters is that by doing each one, you make progress toward what you want to accomplish. If you do nothing, however, you’ll be in the same place career-wise come the end of the year. ....

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