The youngest daughter of an influential family of industrialists, she trained with Frank Lloyd Wright before returning to India and founding design institutions.
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American Express announces ₹1 crore grant to Dastkar to support women artisans
Updated:
Updated:
January 19, 2021 11:54 IST
A key component of the partnership is marketing support and visibility for the artists, the company said.
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Craftswomen from different States in India will be covered for assistance by American Express | File
A key component of the partnership is marketing support and visibility for the artists, the company said.
Credit card issuer American Express on Tuesday announced a grant of ₹1 crore to Dastkar, a society of crafts and craftspeople, to support over 12,000 women artisans from 19 states in the country in the wake of the COVID-19 pandemic.
Dastkar Chairperson and Founder member Laila Tyabji said, locked out of earnings and employment, these craftswomen require assistance - both financial and marketing. The corporate sector has a crucial role to play here.
American Express announces Rs 1-cr grant to Dastkar to support women artisans
NEW DELHI: Credit card issuer American Express on Tuesday announced a grant of Rs 1 crore to Dastkar, a society of crafts and craftspeople, to support over 12,000 women artisans from 19 states in the country in the wake of the COVID-19 pandemic.
As part of the company”s CSR initiative, the grant to Dastkar”s Artisan Support Fund will provide financial assistance for wages and raw materials along with marketing assistance to craftswomen involved in varied arts and crafts, including mirror-work embroiderers, weavers, basket makers, fibre craft artisans, block printers, among others, it said.