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Get latest articles and stories on Business at LatestLY. American Express and Dastkar have supported the economic empowerment of craftswomen across nine states[1] in India through market visibility, recognition and earnings. This initiative is part of American Express and Dastkar s program - Backing Women Artisans aimed at building financial resilience among women-led small businesses hit by the COVID-19 pandemic. The program has already made a positive impact on the lives of over 14,000 craftswomen. Business News | American Express and Dastkar Support the Economic Empowerment of Craftswomen Across Nine States in India Through Market Visibility, Recognition and Earnings. ....
New Delhi [India], February 21 (ANI/NewsVoir): American Express and Dastkar have supported the economic empowerment of craftswomen across nine states[1] in India through market visibility, recognition and earnings. This initiative is part of American Express and Dastkar's program - 'Backing Women Artisans' aimed at building financial resilience among women-led small businesses hit by the COVID-19 pandemic. The program has already made a positive impact on the lives of over 14,000 craftswomen. Padmashri Laila Tyabji, Founder Member and Chairperson, Dastkar said, "At the end of phase one of our project, there was a clear need to address more than mere subsistence. For ultimate survival and sustainability, we needed to ensure that the hand skills of Indian craftswomen garner their rightful place in the Indian and international marketplace. For this, new product development and design were a primary necessity. We thank American Express for recognizing this need and continu ....
American Express announces ₹1 crore grant to Dastkar to support women artisans Updated: Updated: January 19, 2021 11:54 IST A key component of the partnership is marketing support and visibility for the artists, the company said. Share Article Craftswomen from different States in India will be covered for assistance by American Express | File
A key component of the partnership is marketing support and visibility for the artists, the company said. Credit card issuer American Express on Tuesday announced a grant of ₹1 crore to Dastkar, a society of crafts and craftspeople, to support over 12,000 women artisans from 19 states in the country in the wake of the COVID-19 pandemic. ....
Dastkar Chairperson and Founder member Laila Tyabji said, locked out of earnings and employment, these craftswomen require assistance - both financial and marketing. The corporate sector has a crucial role to play here. ....