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Who Says Etsy Businesses Can't Scale? Inside Melanie Casey's Thriving Indie Jewelry Empire


 Photographs by Christopher Churchill
Three years ago, Melanie Casey finally gave up her Etsy shop. It was 2017, and with four employees and $1.6 million in revenue, Casey felt her Andover, Massachusetts-based company s continued presence on the indie marketplace was a tad unseemly. That was a good move. Today Melanie Casey Corp. No. 642 on the Inc. 5000, with three-year revenue growth of 731 percent and $5.6 million in 2019 revenue is a pure e-commerce company whose engagement rings sell for as much as $50,000. But Casey built it the old-fashioned way: one hand-made piece at a time. As told to Leigh Buchanan
When the 2008 financial crisis erupted, I was working for an investment firm in Boston trading subprime mortgages. I wanted out of that industry, so on evenings and weekends I took every jewelry making and computer-design class I could find. Even though I d never sold any art or even been considered especially good at it I was creative and believed I could make ....

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CCO Lessons from A Charlie Brown Christmas | Thomas Fox


What is the greatest network TV Christmas special? It’s not even close –
A Charlie Brown Christmas. Whether you go in for the story, the religious references, its commentary on the commercialization of Christmas, the woefulness of Charlie Brown (the most Charlie Brown person I know), the ennui that many suffer through the holidays or the fantastic score from jazzman Vince Guaraldi; the show is truly the best. Now in its 55
th consecutive year of airing, it usually starts off the holiday season for many Americans when it runs on ABC. It is truly a holiday classic.
We all have a part of Charlie Brown in us but as Linus notes at the end of the show, “I never thought it such a bad little tree.” In other words, we can all do better than we think ourselves capable of going forward. Further, while not many can lay claim to being the best compliance professional, we all can strive to become the best compliance practitioner we are capable of being. I thought about that ....

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