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December 24, 2020
Merry Christmas to all who celebrate! This column will not run next week. I wish everyone a happy, healthy, prosperous, and safe 2021! Here’s to a much better new year, when we all meet and reconnect in person.
This week in Diamond Shavings: A family feud engulfs Swarovski. Amazon delays its annual hike in seller fees. Kelly Clarkson bought jewelry while blacked out. All below.
– Retail traffic stronger in some areas than in others.
– How retailers are dealing with procrastinating shoppers.
Photographs by Christopher Churchill
Three years ago, Melanie Casey finally gave up her Etsy shop. It was 2017, and with four employees and $1.6 million in revenue, Casey felt her Andover, Massachusetts-based company s continued presence on the indie marketplace was a tad unseemly. That was a good move. Today Melanie Casey Corp. No. 642 on the Inc. 5000, with three-year revenue growth of 731 percent and $5.6 million in 2019 revenue is a pure e-commerce company whose engagement rings sell for as much as $50,000. But Casey built it the old-fashioned way: one hand-made piece at a time. As told to Leigh Buchanan
When the 2008 financial crisis erupted, I was working for an investment firm in Boston trading subprime mortgages. I wanted out of that industry, so on evenings and weekends I took every jewelry making and computer-design class I could find. Even though I d never sold any art or even been considered especially good at it I was creative and believed I could make a living