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Victoria's Secret's 'sexy for all' strategy boosts sales and shares


Victoria s Secret s sexy for all strategy boosts sales and shares
By
Nathaniel Meyersohn, CNN Business
Published Jun 26, 2021 10:33:40 AM
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(CNN) Victoria s Secret s brand image was in tatters, and its owner finally had an escape route.
In February 2020, L Brands, the publicly-traded parent of Victoria s Secret and Bath & Body Works, struck a $525 million deal with private equity firm Sycamore Partners to give up its majority stake in Victoria s Secret and take the brand private.
Then the pandemic upended the global economy and Sycamore backed out. In May, the two sides called off the deal. L Brands was back to square one. ....

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