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North Bay vintners raise concerns about new wine brokering/consulting firm run by failed entrepreneur and convicted felon.


 
 
This article has been updated on May 10, with new information emailed by Anthony Hsu, CEO of Maxwell Winery
 
In addition, this article was updated on May 8, following an email exchange on May 7, 2021 with Richard Cardoza, after he was sent a draft of the article for comment.
 
Richard K. Cardoza, a failed wine entrepreneur along with a convicted felon partner are the key players behind Sybaritic Selections which appears to be a wine brokering and consulting business that bills itself as:
“The single source solution for wine & spirit procurement, compliance, transportation and 3-tier distribution.”
Screenshot from SybariticSelections.Com taken on May 5, 2021. ....

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The Path To Netflix-Quality Wine Recommendations Leads Through The Doors of Perception


 
This series has been examining the substantial evidence of why wine recommendations and reviews fail. One of the bug reasons is because no two people taste the same wine the same way. However, wine’s recommendation attempts are immensely more complicated because your brain handles scent perception in a radically different way than any of the other senses.
 
Unlike sight, sound, taste, and touch, your brain gives odors immediate, direct, hardwired access to the PreFrontal Cortex (PFC) which is responsible for the highest levels of thought and reasoning. The PFC is the structure that makes us human … and determines why you are ....

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