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Ratings & reviews are useless for wine and movie recommendations, so Netflix killed them and embraced Big Data wineindustryinsight.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wineindustryinsight.com Daily Mail and Mail on Sunday newspapers.
rticle #3: Next: How Netflix has a big genetic recommendation advantage over wine + what wine can do about that. Product recommendation systems generally fail regardless of the product. Consumers tend to see them as inaccurate, useless, and annoying. Wine recommendations fail even more miserably because of psychology, education, social pressure, tasting environment, misunderstandings of descriptions, and individual sensory sensations. Add to this a lack of experience and the inherent difficulty people have in verbalizing the scents and tastes they experience. Wine recommendations are especially sabotaged because unique, individual genetic variations in smell and taste mean that no two people experience the same flavors the same way. This holds even for “identical” twins. ....