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Tom Hickey âunderstood things,â he said. âTom Hickey understood us.â
The actorâs son, Lee Hickey, told the mourners âthe last few days have been overwhelming. To see the depth of feeling towards him, itâs meant the world to me and Dadâs family. I know he would have been beyond humbled by it.â
Of his fatherâs struggle with Parkinsonâs disease, he said âthe last few years have been a very tough road for Dad and the family.â
He concluded with âwords that struck a chord with Dad, so much he had them pinned on his kitchen wall: âLive simply, love generously, care deeply, speak kindly, leave the rest to Godâ.â
Creative 47 Add to collection
Directed by Brian Durnin for Red Rage, the spots see award winning TV and radio broadcaster Baz Ashmawy drop the F-word to remove stigmas on talking about finances
Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign – the ‘F-word’ – to encourage a more open discussion of personal finances among consumers. This campaign is part of the Bank of Ireland’s Financial Wellbeing programme featuring Emmy Award-winning TV and radio broadcaster Baz Ashmawy. The ‘F-word’ aims to remove some of the stigmas around talking about finances. The campaign was devised by Grey London and directed by Brian Durnin and produced by Paul Holmes of Red Rage Dublin.
Bank of Ireland Stresses the Importance of the F Word in New Campaign
April 9, 2021
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances.
Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said they liked talking about death least of all, followed by religion (16%), personal finances and sex (both 15%). Almost three in four (74% people polled either don’t talk about their finances at all or will only do so if they have to.