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Roy Morgan & EngageTV launch Connected TV postcode targeting
April 29, 2021 10:44
A new partnership between Roy Morgan Research and Switch Digital’s Connected TV (CTV) platform EngageTV will offer postcode level targeting for advertisers in Australia.
Roy Morgan’s Single Source consumer data will be integrated with EngageTV, marking the first time that marketers and agencies will be able to target audiences in specific postcodes.
Now with Roy Morgan’s Single Source consumer data, which includes behavioural insights across industry sectors, Engage TV says it will offer greater addressability and precision, as well as higher ROI.
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Roy Morgan CEO Michele Levine
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