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Roy Morgan & EngageTV launch Connected TV postcode targeting

Roy Morgan & EngageTV launch Connected TV postcode targeting April 29, 2021 10:44 A new partnership between Roy Morgan Research and Switch Digital’s Connected TV (CTV) platform EngageTV will offer postcode level targeting for advertisers in Australia. Roy Morgan’s Single Source consumer data will be integrated with EngageTV, marking the first time that marketers and agencies will be able to target audiences in specific postcodes. Now with Roy Morgan’s Single Source consumer data, which includes behavioural insights across industry sectors, Engage TV says it will offer greater addressability and precision, as well as higher ROI. ADVERTISEMENT Roy Morgan CEO Michele Levine

EngageTV partners with Roy Morgan

Roy Morgan Research EngageTV partners with Roy Morgan Country: Sydney 29 April, 2021: Roy Morgan Research and EngageTV announce today that they have partnered to integrate Roy Morgan’s Single Source consumer data with Switch Digital’s Connected TV platform, EngageTV. The exciting partnership will give marketers and agencies the ability to target thousands of audiences of interest on Connected Televisions, down to a postcode level. This means marketers no longer have to advertise nationally but can choose postcodes where their target audiences actually live. This greater targeting precision will result in better campaign performance, less wastage and a higher return on investment.

Little Nightmares II Gets New Trailer and Demo

Little Nightmares II Gets New Trailer and Demo Wednesday, January 13th, 2021 Look for us on OpenCritic! Share this page Check out our friends across the pond at Visual-Novel.info Popular Posts SUPPORT OPRAINFALL BY TURNING OFF ADBLOCK Ads support the website by covering server and domain costs. We re just a group of gamers here, like you, doing what we love to do: playing video games and bringing y all niche goodness. So, if you like what we do and want to help us out, make an exception by turning off AdBlock for our website. In return, we promise to keep intrusive ads, such as pop-ups, off oprainfall. Thanks, everyone!

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