Roy Morgan Research EngageTV partners with Roy Morgan
Country: Sydney 29 April, 2021: Roy Morgan Research and EngageTV announce today that they have partnered to integrate Roy Morganâs Single Source consumer data with Switch Digitalâs Connected TV platform, EngageTV. The exciting partnership will give marketers and agencies the ability to target thousands of audiences of interest on Connected Televisions, down to a postcode level. This means marketers no longer have to advertise nationally but can choose postcodes where their target audiences actually live. This greater targeting precision will result in better campaign performance, less wastage and a higher return on investment.
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Left to right: Louis Mann, Lee Stephens, Jacqueline Preston
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Lee Stephens gives a thumbs up after hearing his sentence (Image: Liverpool Echo)
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