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Canadian mining company forms marketing council for coloured gemstones - Jeweller Magazine: Jewellery News and Trends


Canadian mining company forms marketing council for coloured gemstones
Posted May 24, 2021 | By Arabella Roden • Editor
Fura Gems has launched the Fura Marketing Council (FMC), an initiative designed to promote coloured gemstones worldwide.
Members of the FMC will receive advertising funds, sales training, and promotional materials, as well as marketing support from The MVEye, formerly known as MVI Marketing.
The FMC was developed following a consumer and trade research study conducted by The MVEye last year across North America.
Even though dealers, jewellery manufacturers and retailers said they all make more margin from coloured gemstones than diamonds, they were not investing in training, promotion and inventory ....

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Consumers Don't Know Gold Problems, but Like "Responsible" Option – JCK


January 6, 2021
Most consumers don’t know about the issues in the gold supply chain, but a significant number said they’d pay extra for certified responsibly mined gold product, according to a new survey by MVI Marketing.
The survey tallied 1,015 U.S. respondents, aged 25–50, with a household income greater than $50,000, who have purchased $200 worth of jewelry or more in the past three years. It was cosponsored by the Alliance for Responsible Mining (ARM) and Rio Grande.
The study found that less than 20% of those consumers were aware of the term
artisanal mining, and most didn’t understand where gold was mined. ....

Liz Chatelain , Alliance For Responsible Mining Follow , Alliance For Responsible Mining , Responsible Mining , San Luis , லிஸ் சடேழைன் , கூட்டணி க்கு பொறுப்பு சுரங்க பின்தொடரவும் , கூட்டணி க்கு பொறுப்பு சுரங்க , பொறுப்பு சுரங்க , சான் லூயிஸ் ,